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Franchise: The Golden Arches in Black America. Marcia Chatelain

Franchise: The Golden Arches in Black America


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ISBN: 9781631493942 | 336 pages | 9 Mb
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  • Franchise: The Golden Arches in Black America
  • Marcia Chatelain
  • Page: 336
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781631493942
  • Publisher: Liveright Publishing Corporation
Download Franchise: The Golden Arches in Black America

Free electronic ebooks download Franchise: The Golden Arches in Black America CHM PDF MOBI 9781631493942 in English by Marcia Chatelain

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

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BOOK REVIEW: 'Franchise: The Golden Arches in Black America' by Marcia Chatelain. Photo of Terri Schlichenmeyer Terri Schlichenmeyer  FRANCHISE | Kirkus Reviews
THE GOLDEN ARCHES IN BLACK AMERICA. by Marcia Chatelain ‧ RELEASE DATE: Jan. 7, 2020. An exploration of the complicated role of fast  Franchise The Golden Arches in Black America: Marcia
In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and  Franchise: The Golden Arches in Black America - Bookshop
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized  Franchise: The Golden Arches in Black America (Hardcover
New York Times, "Times Critics Top Books of 2020": "Smart and capacious history. A cautionary tale about relying on the private sector to 

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